200 Marketing Ideas for Your Website by Henriette Martel-Lawson

By Henriette Martel-Lawson

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So capitalise on those benefits that differentiate your product or service from those of competitors. 17. Target market Provide a smorgasbord of information that caters for people from various regional and cultural backgrounds and for different types of visitors: œ œ œ œ œ œ Information seekers. Comparison shoppers. Last-minute purchasers. Impulse buyers. Bargain hunters. Surfers or browsers. Also consider providing information for an audience outside your usual target market. Visitors may perceive your business as an investment opportunity, a subject for their magazine article or an authoritative resource.

Karate Planet is a good example of mouseovers used to add interactivity to the site and to show techniques, products or services in action. com) 29. Problem & solution Provide an alternative product classification for those customers looking for assistance to solve their problem. com 40 Product Information By matching solution to problem, customers are more likely to adopt a recommendation without reference to your competition. Example: Yves Rocher, a cosmetics supplier, guides visitors through their range of products using a Problem & Solution approach.

Surfers or browsers. Also consider providing information for an audience outside your usual target market. Visitors may perceive your business as an investment opportunity, a subject for their magazine article or an authoritative resource. com 31 Product Information 18. Substantiation Provide recent scientific evidence and survey results that add credibility to statements. Research professional journals and magazines to find convincing facts but select and cite only trustworthy sources of information to avoid damaging your reputation.

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